• Ashley Ann Karas

    Producer / Project Manager, Marketing Strategy & Creative Production


    As a producer of multi-national marketing initiatives, I specialize in starting fires in the hearts of audiences, and putting out fires on the production floor.


    I'm dedicated to crafting sensory experiences with bold brand identity, compelling storytelling, connected cross-platform communications and unique, unforgettable interactions, such as contests, live events and ARGs.


    My areas of expertise include creative content production, project management, digital marketing strategy, brand management, event planning and epic presentation design.


  • Selected Projects

    A selection of projects I've worked on.

  • Work History

    Marketing Manager, Creative Strategy & Production

    ComboStrike GmbH

    2018 – 2023

    Managing full-cycle production of global marketing materials (e.g.: digital/print ads, video ads, websites, storefronts, streamer packs, merchandise, etc.) for a variety of PC, console and mobile gaming clients including SEGA, Tencent Games, Blizzard Entertainment, Garena and NetEase.

    Sr. Producer / Project Manager, Marketing


    2014 – 2018

    Producing marketing materials, media campaigns and companion projects for the award-winning video game The Witcher 3: Wild Hunt and expansions, Hearts of Stone and Blood and Wine, including advertising (print/display/social), merchandise, apparel, packaging, board games, card games, strategy guides and more.

    Marketing Communications Consultant

    Independent Contractor

    2011 – 2014

    Delivered bespoke marketing, development, production and event services for a variety of digital entertainment associations, PR/marketing agencies and film/TV production houses.

    Assistant to the Managing Director

    Ubisoft Toronto

    2011 – 2014

    Provided administrative support for the Managing Director and executive staff, coordinated studio operations, and developed CSR initiatives through strategic partnerships, outreach and events.

    Marketing Specialist

    Magic Pony & Narwhal Art Galleries

    2008 – 2010

    Led integrated marketing campaigns for 17 internationally recognized art exhibitions and 12 community art events, involving artists such as Tara McPherson, Junko Mizuno, TADO, Nathan Jurevicius, Gary Taxali, and Kozyndan.

    Production Assistant

    Lamport-Sheppard Entertainment Ltd.

    2006 – 2007

    Coordinated production of 2 seasons of internationally renowned reality documentary TV series Rescue Mediums, airing on W Network (Canada), OWN (US), WE TV (US), Discovery Channel (UK) and CBS Reality (UK).

    Web Administrator

    Citrus Media

    2006 – 2006

    Developed web and print marketing solutions for corporate clients, including Pepsi Cola, New York Fries, Sick Kids Foundation and Ontario Power Generation.