• Ashley Ann Karas

    Sr. Producer / Project Manager, Marketing

     

    As a producer of multi-national marketing initiatives, I specialize in starting fires in the hearts of audiences, and putting out fires on the production floor.

     

    I'm dedicated to crafting sensory experiences with bold brand identity, compelling storytelling, connected cross-platform communications and unique, unforgettable interactions, such as contests, live events and ARGs.

     

    My areas of expertise include PR, community development, communications strategy, event planning and epic presentation design.

  • Projects

    A selection of projects I've worked on.

  • Work History

    See examples of my work and accolades at: behance.net/ashleykaras

    Sr. Producer / Project Manager, Marketing

    CD PROJEKT RED

    Jul 2014 – Present

    Producing marketing materials, media campaigns and companion projects for the award-winning video game The Witcher 3: Wild Hunt and expansions, Hearts of Stone and Blood and Wine, including: advertising (print/display/social), merchandise, apparel, packaging, board games, card games, strategy guides and more.

      Marketing Communications Consultant

      Independent Contractor

      Nov 2011 – Mar 2014

      Designed marketing, PR, branding, content and CSR strategies for an international client base of business and non-profit organizations, including: Green Roofs for Healthy Cities, 3Bird Media, PropertyGuys.com, TUNED PR, and the Association of Management, Administrative and Professional Crown Employees of Ontario.

      Marketing Manager

      Interactive Ontario

      Jul 2011 – Nov 2011

      Executed integrated marketing plan for X-Summit, a digital media conference with over 300 attendees from the interactive industry, featuring presenters such as Vince Gerardis (Co-Executive Producer, HBO's Game of Thrones), Allen DeBevoise (Chairman & CEO of Machinima Inc. & Machinima.com), and Carrie Stein (Head of Global Management & Packaging, 3 Arts Entertainment).

      Assistant to the Managing Director

      Ubisoft Toronto

      Jun 2010 – Jul 2011

      Provided administrative support for the Managing Director and executive staff, coordinated studio operations, and developed CSR initiatives through strategic partnerships, outreach and events.

      Marketing Specialist

      Magic Pony

      Feb 2008 – Jan 2010

      Led integrated marketing campaigns for 17 internationally recognized art exhibitions and 12 community art events, involving artists such as Tara McPherson, Junko Mizuno, TADO, Nathan Jurevicius, Gary Taxali, and Kozyndan.

      Production Assistant

      Lamport-Sheppard Entertainment

      Aug 2006 – Aug 2007

      Coordinated production of 2 seasons of internationally renowned reality documentary TV series Rescue Mediums, airing on W Network (Canada), OWN (US), WE TV (US), Discovery Channel (UK) and CBS Reality (UK).

      Web Administrator

      Citrus Media

      Apr 2006 – Aug 2006

      Developed web and print marketing solutions for corporate clients, including: Pepsi Cola, New York Fries, Sick Kids Foundation and Ontario Power Generation.

    • Contact

      Questions about my work? Please get in touch!